BLACK EYED PEAS

CASE STUDY

GOAL

Create a content strategy around the Black Eyed Peas new music and philanthropy while helping launch their new media centers around the country.

STRATEGY

Develop a video campaign highlighting the Peas work in the community and show their relationship with Los Angeles. Go behind the scenes to capture their authentic personalities while performing at the Super Bowl and traveling across the globe during their tours.

Screen Shot 2021-09-18 at 9.28.06 PM.png — TACTICS

We started out by shooting several charity events. We interviewed donors and created a series of promotional videos we sent to our data base on a weekly basis. Managed all social media content creation and developed the first influencer partnership deal with Will.i.am and Youtuber Supereego. We partnered with Beats by Dr. and Jennifer Lopez to create one of the largest social media campaigns, directing traffic back to Will.i.am’s social network, “DipDive”. His website eventually crashed due to the amount of traffic the campaigned garnered.

RESULTS

will’s social network, dip dive crashed after launching our influencer campaign. videos garnered over 1million views in less than 24 hours. traffic to their websites tripled in search during this period by 500%. Beats by dre saw a 15% increase in lift. till this day we helped raise over $1 million in online donations.