L’OREAL PARIS

CASE STUDY

THE GOALS

L’Oreal Paris believes that everyone aspires to beauty. So when the Golden Globes and Oscars rolled around, L’Oreal was adamant about being at the forefront of social media marketing. They needed help telling their story through online video, a medium they had not fully explored yet.

 
 

STRATEGY

Create multiple gifting suites at the Beverly Hills hotel to attract top celebrities and talent in one place. Document the entire process using their products and solutions. Create a series of micro-content showing the before, during and after using the very first social media influencer, Kandee Johnson.

 
 
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TACTICS

We shot three full days of multiple gifting suites being built from start to finish. Then, we shot content to promote to the National media outlets. During these three days we hired the #1 influencer at the time Kandee Johnson. She was the very first beauty youtube vloggers at the time. We had her share multiple videos and host interviews with celebrities like Jennifer Lopez and Salma Hayek. After the event we edited and packaged several short videos to hand over to the press.

 

RESULTS

OVER 37 MILLION IMPRESSION WERE MADE ACROSS NATIONAL PRESS COVERAGE AND ONLINE. IT WAS THE MOST TRAFFIC L’OREAL HAD EVER RECEIVED DURING THE GOLDEN GLOBES. THIER YOUTUBE CHANNEL AND TWITTER SAW A LIFT OF OVER 200% GROWTH ACROSS ALL DIGITAL CHANNELS. THIS WAS THE FIRST TIME L’OREAL USED AN INFLUENCER TO MARKET THEIR PRODUCTS.