TNT DIGITAL ACADEMY
CASE STUDY
GOAL
TNT Facility wanted to revamp their entire brand presence and prepare for the online world. Their main focus was getting first to market in the online sports training market using online video programs and training systems. They came to the right place by hiring EG entertainment and they were fully aware of our comprehensive understanding and experience in OTT video platforms.
STRATEGY
TNT needed a 360 re-brand. We started with a new concept and design for their logo and brand. We knew we had to focus on TNT’s superior training systems that emphasize speed and strength. Create multiple video series by shooting each program. Package each program into a branded video collection. Revamp their entire website and add a video platform. We needed to create a social media content strategy using hours of footage that was shot.
TACTICS
We redesigned the entire website, new logo design with a fully functional E-commerce section, podcast area, scheduling ability and most importantly a video platform to buy and sell subscriptions. We shot over 50+ videos as part of our membership area. We’ve created a social media strategy to drive traffic and used Paid Advertising to drive subscriptions.